If last summer Ibiza is crowned as the meeting point for designers, suppliers of playground equipment and models, now is the turn of the warm luxury of the Emirate.

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Last August, Riccardo Tisci, creative director of Givenchy, turned Ibiza into the festive epicenter of the fashion industry. There he celebrated his forty birthday surrounded by models, artists and celebrities of all kinds. The island they came, among others, Naomi Campbell and Kate Moss, Anna Dello Russo and Natasha Polly, Kim Kardashian and Kanye West. Months later, the festive fashion compass has set other coordinates. Dubai, one of the seven Emirates that form United Arab Emirates back to roaring with strength after five years of languishing splendor and economic crisis. The effects of the great recession have been lighting a new reality in which the luxury creates green less flamboyantly. Friends who never abandoned it and new visitors have returned to Dubai in orbit.

The last days of December various profiles on social networks confirmed the good news coup of geolocation. The designer Olivier Rousteing, creative director of Balmain and responsible for the ultimate triumph of Kimye in fashion, traveled to the Emirate of Dubai to spend the end of year. They followed a numerous army of models led by Gigi Hadid and Kendall Jenner, two of the professionals that more successes harvested last year. The first was the star of the last special of bath from Sports Illustrated and in October starred in one of the covers of our magazine. In 2014 paraded for dozens of firms and Guess he signed it for his campaign next spring. Kendall Jenner, the last surprise media and the most famous clan of United States professional, has earned a place in fashion in its own right. In February, he made his debut on the runways of Marc Jacobs hand and soon took the covers of Love or Dazed & Confused. In autumn, few were firms that favor her to present their summer collections by 2015.

Gigi Hadid and Kendall Jenner were not alone in Dubai. In recent weeks as Josephine Skriver, Dev Windsor or Chanel Iman models have joined the party without end of the Persian Gulf. Also passing through the singer Selena Gómez or the actress Shay Mitchell (Pretty little liars). Many of them agreed on the place to celebrate the new year’s Eve, although they also had time to visit mosques, water sports or pose wearing the hijab(headscarf) and the abaya, the tunic dress women in some Arab countries.

The choice of Dubai as a new place for recreation is no coincidence. In 2008 the Emirate aroused fresh glare that led to the oilfield found in 1966, a triviality if compared to the neighbouring Qatar. After several decades in which infrastructure development and trade liberalization had a dominant role, the first years of the 21st century were crucial to shore up your identity: skyscrapers and artificial islands allowed Dubai to rely on tourism to succeed. However, the global crisis showed the fragility of an economy too dependent on the spree of Western desire to. A succulent loan of the Sheikh of Abu Dhabi and the arrival of foreign investors returned to grease machinery in 2011.

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According to company Emaar Properties, 15% of the global turnover of the luxury industry from sales that generate the stores of the Mall, The Dubai Mall, the largest in the world.

Photo: Cordon Press

Since Dubai has regained its prestige and has managed to correct their deficiencies.Fashion, delivered to the fireworks industry that motivate second chances, has placed their trust in this paradise – a trend that probably will sign other economic sectors-. At the end of the year party joined other circumstances which in recent months have ratified the resurrection of the Emirate, as the celebration of the last parade of Chanel resort or the Vogue Fashion Dubai Experience 2014, the second edition of an initiative coupled by Franca Sozzani, Director of Vogue Italy, to promote emerging talent and support local industry.

Who has never doubted the potential of Dubai is Paris Hilton. The most famous heiress of the world – who later became of singer, designer, DJ and entrepreneur success- account with several businesses in the territory and visit it frequently. But from now on all residents of the Emirate will have to choose: the last visits and the increasing popularity of the place presage the imminent arrival of more familiar faces. The crisis in Dubai is over, and many are already celebrating.

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Paris Hilton, a regular visitor to the Emirate.