Blog surveys are a great way to gather the opinions of your readers quickly. In this article, you will learn how to design a step-by-step blog survey, why it is important, how we measure results, and what steps we take to improve the content of our followers.
Why are blog surveys important?
Blog polls are a great way to quickly gather the opinions of your readers and your email subscribers .The results will help you evaluate what you are doing well and what you can improve, which, ultimately, leads to better content. Because let’s face it … you can not read minds! The best way to find out exactly what your readers want to see is to simply ask them. Show your readers that you value their opinion and that their ideas have value.
Checklist to create a great blog survey
1) Set your goals
Before you start, you have to determine what you want to know . You may want to learn more about the demographics of readers, receive comments on recent content, or discover the level of interest around your products or the offers of your blog.
We wanted to know how our readers were interacting with our most recent content, including our blog, e-books and workshop videos. That is why we started with a multiple choice question: ” in the last 6 months, you have … “. In that way, the results of our survey were current and updated.
2) Choose a survey tool
Typeform , Google Forms and Survey Cool are all popular survey tools. Do not hesitate to explore your options. Some tools are a bit more complex, and some cost money, so choose the tool that best suits your needs.
3) Thank your readers for their participation
It is polite to thank your readers for their participation before they begin the survey. We know that the time of our readers is valuable, and we must make sure that they know it too.
4) Be brief
For the same reason you should thank your readers for their time before they start answering the questions, you should also make sure your survey is fairly short . We suggest you do no more than eight questions.
5) Be clear and concise
You should not make your readers have to try hard to find out what you are asking them. Use simple language and short phrases . It is also important to use correct grammar and formulate your questions correctly.
6) Leave the last question open
It is useful to leave the last question open, so your readers can leave suggestions or additional comments .Multiple choice is quick and easy, but most likely you want your respondents to explain themselves in more detail.
7) Prepare for negative comments
Prepare for criticism. Let unfavorable comments feed your fire. Create a better content that people want to read. This is a good opportunity to detect the weak points in your content, leaving you with a better idea of how to create valuable entries.
8) Explain exactly how long it takes to fill out your survey
Let your readers know from the beginning how long the survey will take. It is better to be honest about the time you are asking. This step builds trust and can get you more poll shipments.
9) Promote your survey
Once you’ve worked hard to create your survey, it’s time to put it in front of your readers. We suggest you create a blog post, send emails to your subscribers and target users, and share your survey on social networks.
The subject line of the email and the choice of the right moment are crucial. We choose ” I need your help ” and send the email in the middle of the week. The approach worked! We experienced an opening rate of 40%. We also asked people to respond to the email if they did not have time to fill out the survey but wanted to share their ideas. If you opt for this method, be sure to respond to everyone who responds to your email.Show that you care.